The superior quality of turkish cotton is what gives the towels their super absorbent nature. Turkish cotton has extra long fibers, meaning fewer joins, which results in stronger and smoother cotton threads. Because of this unique material, Turkish towels are known to become even softer, fluffier, and more absorbent with successive washings. We recommend washing your towel a few times before use, to break them in as they haven't been treated with chemicals like other cotton towels - therefore, they may be a bit stiff when you receive them.  

A cold or warm gentle wash and line dry is recommended. Washing in a mesh laundry bag helps keep the tassels intact, but not necessary.  

As the tassels are all hand knotted, they may unravel when washed with other clothing. If a tassel unravels just split the tassel into two and twist them separately until they spiral together as one and tie a knot.

Spot treat stains.

Do not bleach. Bleach damages the cotton fibers of the towel, making it less absorbent and soft.