I’m Britt Hurrell, founder and owner of Miss April Towels.

I became obsessed with Turkish towels about three years ago after receiving one as a gift for Christmas. It got put in my beach bag and was used on heavy rotation through the summer. It was this towel – and my love of interiors – that birthed the Miss April brand. Initially we focused on beach towels, but have since moved away from this range and now largely sell bath and hand towels, and have recently expanded into matching bath sets. The approach for the collection was more design and home focused, and the results are truly divine.

Our products are a blend of timeless beauty and quality, one-off design that will stand the test of time.